Wednesday, November 30, 2011

GIN & JUICE

Music Video

http://www.youtube.com/watch?v=o6TUhx2wX0M

Directed by Dr. Dre, 1994, 4:1

This music video for Gin and Juice is low budget but it helped the song blow up and become known worldwide. The basic story is about a Snoop Dog himself staying home when his parents go out of town. His father in the movie says snoopy doggy doggy, you need to get a jobby job”. His mother then reminds him to not let the dog pound in the house. There is a quick moment where it parodies the feature Home Alone. The text on the screen reads “ Homeboy Alone and snoop dog impersonates Macaulay Culkin by holding his hair and screaming. It is apparent that Snoop will be letting the dog pound in because he calls his friend to get ready for a party. Snoop is pictured riding on the handlebars of his friends bike. This was back in the day before Snoop was an international star. There is another mention of a feature film , as Snoop is rolling down the street smoking indo sippin’ on gin and juice, the camera briefly cuts to a billboard for a drive in theatre and the movie Menace II Society is playing. This was released in 1993 and is a very popular movie in rap culture. As stated in the songs lyrics , Dre brought some “ bitches from the city of Compton”, but as Snoop goes in the bedroom with the ladies it cuts to his parents pulling in the driveway. The videos end is predictable but hilarious. The parents come home and already know there is a party based on the cars lining the street. Everyone runs out because they are scared of the authoritarian parents. The video is very Hip hop, from the liquor, to the baking out of cars, to the rowdy rap house party everything screams rap music. The video reflects how humble Snoop Used to be. This video single helped Snoop dogs first album Doggystyle go quadruple platinum. It is a really funny lighthearted video and reflects the humor that Snoop possesses.

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