Sometimes, the people who need the signs, are the ones holding them. Not only is this film charming, heartfelt, and beautifully upbeat, but it forces the viewer to look at the world and people differently. This film is about Ben, a "static outdoor information technician", or more simply, a sign holder, who loves is career and stands on Oxford Street in London. Ben is aware of the camera--allowing his joy for his career and coworkers to jump off of the screen. He informs us about his promotion, which he is excited for and starting the next day, and expresses his admiration for his coworkers who are displayed less enthusiastically than himself. Ben shares with us the history of Oxford Street and the origins of his job--he is a third generation sign holder and he is standing in the same spot as his grandfather and father before him. Also, we discover his crush for a non-union female worker handing out flyers across the street from him that he is too nervous to talk to.
This film is full of emotion: love, disappointment, and joy. The viewer immediately knows how Ben feels about his crush handing out flyers because he takes a flyer, even though he does not need one, stares at her longingly from across the street, and because we realize that they have on the same rainbow-striped gloves. The sames gloves not only hint to the viewer that they belong together, but that they are almost holding hands throughout the film. The viewer experiences disappointment with Ben twice throughout the film; 1) when they view the unhappiness of his fellow employees and, 2) when Ben's timer goes off signalling the end of his shift and Ben realizes that none of his comrades will give him a send off. Joy comes a few seconds after the disappointment, making it all the sweeter, when the other workers flip their signs over and tell him to go after the girl.
This film is important because it presents a person, working in what is considered a low position, but is immensely happy with his life. Ben's positive attitude reminds viewers to appreciate the little things in life and to respect everyone, no matter what their position in life. This short film, that was edited down to enter the Virgin Media Shorts film competition in 2010 (it was always a short film though), is full of life that would not have supported an hour long film, but gracefully tells a story in a 5 minute span.